Business Development Executives – Varun Beverages Lanka (Pvt) Ltd
Job Overview
Varun Beverages Lanka (Pvt) Ltd is seeking energetic and results-driven Business Development Executives to expand its presence within the Food Service and HORECA (Hotels, Restaurants, Cafés, and Catering) sector. This role is ideal for sales professionals with strong business development skills, customer relationship management experience, and a passion for achieving sales growth in a competitive market. The successful candidate will play a key role in expanding market share, acquiring new customers, and driving revenue growth for one of the world’s largest PepsiCo franchise bottlers.
Position Details
Job Title: Business Development Executive
Company: Varun Beverages Lanka (Pvt) Ltd
Location: Colombo District, Sri Lanka
Job Type: Full-Time
Category: Sales & Marketing, Private Jobs
Company Overview
Varun Beverages Lanka (Pvt) Ltd is part of Varun Beverages Limited, one of the largest PepsiCo franchisees globally and the second-largest PepsiCo franchisee outside the United States. The company manufactures and distributes internationally recognized beverage brands including Pepsi, 7UP, Mirinda, Mountain Dew, Sting, Aquafina, and other PepsiCo products. With a strong market presence and commitment to excellence, Varun Beverages continues to drive growth across the Sri Lankan beverage industry.
Qualifications & Experience
- Bachelor’s degree or equivalent professional qualification
- 2 to 5 years of experience in sales or business development
- Experience within the Food Service or HORECA sector will be highly advantageous
- Strong negotiation and customer relationship management skills
- Excellent communication and interpersonal abilities
- Ability to work independently and achieve sales targets
- Willingness to travel within the assigned territory
- Age below 35 years
Key Responsibilities
- Develop and expand business opportunities within the Food Service and HORECA segment
- Identify and onboard new customers including hotels, restaurants, cafés, and catering service providers
- Maintain strong relationships with existing customers to ensure repeat business and customer satisfaction
- Achieve monthly and annual sales volume and revenue targets
- Negotiate pricing, contracts, and promotional agreements with customers
- Coordinate with logistics, marketing, finance, and other internal teams to ensure smooth order fulfillment
- Monitor competitor activities, market trends, and customer feedback
- Conduct regular market visits and maintain a strong presence within the assigned territory
- Ensure timely collection of payments and effective management of receivables
- Plan and execute promotional activities and product placement initiatives
Required Skills
- Business development and sales expertise
- HORECA market knowledge
- Customer relationship management skills
- Negotiation and persuasion abilities
- Territory management experience
- Sales target achievement and performance management
- Market analysis and competitor monitoring skills
- Communication and presentation skills
- Problem-solving and decision-making abilities
- Time management and organizational skills
- Ability to work independently and as part of a team
Salary & Benefits
- Competitive salary package based on qualifications and experience
- Attractive performance-based incentives
- Opportunity to work with a globally recognized beverage company
- Professional development and career advancement opportunities
- Exposure to leading FMCG sales and distribution operations
- Dynamic and performance-driven work environment
- Additional employee benefits as per company policy
How to Apply
Interested candidates are invited to submit their updated CV together with the names and contact details of two non-related referees via email within 10 days of the advertisement.
Email Applications To:
Please mention Business Development Executive in the subject line of your email application.
Important Notes
- Experience in the HORECA sector will be considered a significant advantage.
- Candidates must be willing to travel extensively within assigned territories.
- Strong sales, negotiation, and customer relationship management skills are essential.
- Applicants should be capable of achieving revenue and volume targets in a competitive market environment.
- Only shortlisted candidates will be contacted for interviews and further recruitment processes.
