Executive (Sales) – Varun Beverages Lanka (Pvt) Ltd
Job Overview
Varun Beverages Lanka (Pvt) Ltd is seeking energetic and target-driven Executive – Sales professionals to join its growing sales team. This opportunity is ideal for individuals with FMCG or Food & Beverage sales experience who are passionate about customer engagement, territory management, and achieving sales targets. Successful candidates will be responsible for driving sales growth, strengthening market presence, and building strong customer relationships within assigned territories.
Position Details
Job Title: Executive – Sales
Company: Varun Beverages Lanka (Pvt) Ltd
Location: Colombo District, Sri Lanka
Job Type: Full-Time
Category: Sales & Marketing, Private Jobs
Company Overview
Varun Beverages Lanka (Pvt) Ltd is part of Varun Beverages Limited, one of the world’s largest PepsiCo franchise bottlers and the second-largest PepsiCo franchisee outside the United States. The company manufactures and distributes globally recognized beverage brands including Pepsi, 7UP, Mirinda, Mountain Dew, Sting, Aquafina, and other PepsiCo products. With a strong distribution network and commitment to excellence, Varun Beverages continues to be a leading force in the beverage industry.
Qualifications & Experience
- Passed G.C.E. Advanced Level (A/L) or possess a recognized professional qualification
- Minimum 2 years of experience as a Sales Executive, or
- Minimum 5 years of experience as a Sales Representative in the FMCG or Food & Beverage General Trade sector
- Strong sales and customer relationship management skills
- Good communication and interpersonal abilities
- Extra-curricular achievements in sports, leadership, or related activities will be an added advantage
- Age below 35 years
Key Responsibilities
- Develop and maintain strong relationships with customers within assigned territories
- Achieve monthly and annual sales targets
- Expand market coverage and increase product availability
- Identify new business opportunities and customer segments
- Execute sales strategies to maximize revenue growth
- Monitor competitor activities and market trends
- Ensure proper merchandising and product visibility
- Coordinate with internal teams to ensure smooth order fulfillment
- Maintain accurate sales records and reporting
- Deliver excellent customer service and support
Required Skills
- FMCG sales expertise
- Territory management skills
- Customer relationship management
- Negotiation and communication skills
- Sales target achievement and performance management
- Market development and business growth capabilities
- Problem-solving and decision-making skills
- Time management and organizational abilities
- Teamwork and collaboration skills
- Strong interpersonal skills
Salary & Benefits
- Attractive salary package
- Motorcycle allowance
- Performance-based incentives for achieving targets
- Fuel allowance and meal, tea, and night allowances
- Hospitalization insurance scheme
- OPD claim scheme
- Annual bonus
- Free soft drink quota during festival seasons
- Career growth opportunities within a leading multinational beverage company
How to Apply
Interested candidates are invited to submit their updated CV together with the names and contact details of two non-related referees via email within 10 days of the advertisement.
Email Applications To:
Please mention Executive – Sales in the subject line of your email application.
Important Notes
- Vacancies are available in Maradana, Bandaragama, Nawala, Akkaraipattu, Weliveriya, Homagama, Gampola, Trincomalee, Kalutara, Badulla, Bandarawela, Mahiyanganaya, and Madurankuliya.
- Previous FMCG or Food & Beverage industry sales experience is highly preferred.
- Candidates should be willing to travel within their assigned sales territories.
- Strong customer relationship and sales execution skills are essential.
- Only shortlisted candidates will be contacted for interviews and further recruitment processes.


