Sales Executive (Ford) – Softlogic Holdings PLC
Job Overview
Softlogic Future Automobiles (Pvt) Ltd is seeking an energetic and customer-focused Sales Executive to promote and sell ATUL three-wheelers across Sri Lanka. This role is ideal for individuals with a passion for sales, customer relationship management, and the automotive industry. The successful candidate will be responsible for guiding customers through the sales process, building long-term relationships, and achieving sales targets while representing one of the leading automotive brands in the market.
Job Category: Sales & Marketing, Private Jobs
Position Details
Job Title: Sales Executive
Company: Softlogic Future Automobiles (Pvt) Ltd
Location: Colombo District, Sri Lanka
Job Type: Full-Time
Industry: Automobile Sales
Company Overview
Softlogic Future Automobiles (Pvt) Ltd, a subsidiary of Softlogic Holdings PLC, is a leading importer and distributor of ATUL three-wheelers in Sri Lanka. As part of one of the country’s largest diversified conglomerates, the company is committed to delivering innovative mobility solutions and exceptional customer service while maintaining industry-leading standards.
Qualifications & Experience
- Part qualification in Sales, Marketing, or a related field.
- Previous experience in the automotive industry will be an added advantage.
- Good computer literacy with proficiency in Microsoft Office applications.
- Strong analytical and problem-solving skills.
- Positive attitude with a customer-focused approach.
- Ability to work in a fully computerized working environment.
- Strong teamwork and stakeholder management skills.
- Good communication skills in English and Sinhala, both written and spoken.
- Candidates should be below 35 years of age.
Key Responsibilities
- Greet customers and understand their vehicle requirements.
- Showcase vehicle models and explain features, specifications, and available options.
- Negotiate pricing, trade-in values, and financing options to close sales.
- Guide customers through the entire sales process from inquiry to purchase.
- Build and maintain strong customer relationships to encourage repeat business.
- Provide post-sale support and maintain customer satisfaction.
- Monitor sales performance and prepare sales-related reports.
- Stay updated on product developments, inventory, features, and accessories.
- Ensure compliance with company policies and sales procedures.
Required Skills
- Sales and customer service
- Negotiation and closing skills
- Customer relationship management
- Communication and presentation skills
- Problem-solving abilities
- Teamwork and collaboration
- Microsoft Office proficiency
- Analytical thinking
- Time management
- Automotive product knowledge
Salary & Benefits
- Attractive remuneration package.
- Additional company benefits and incentives.
- Opportunity to work with a leading automotive organization.
- Career growth and professional development opportunities.
- Exposure to the automotive sales industry.
- Dynamic and performance-driven work environment.
How to Apply
Interested candidates should submit their updated CV along with contact details of two non-related referees.
Email: hr@softlogic.lk
Company Address:
Softlogic Future Automobiles (Pvt) Ltd
11 24/5, Parliament Road, Battaramulla, Sri Lanka
Important Notes
- Applicants should indicate “Sales Executive” in the email subject line.
- Previous automotive industry experience will be an added advantage.
- Female candidates are preferred.
- Candidates should be below 35 years of age.
- Only shortlisted candidates will be contacted for interviews.
- Strong communication skills in English and Sinhala are essential for this role.


