Senior Manager (Advertising & Promotions) – Assetline Finance PLC
Job Overview
Assetline Finance PLC, the flagship financial services company of the David Pieris Group, is seeking an experienced and strategic Senior Manager – Advertising & Promotions to lead its advertising and promotional initiatives. The successful candidate will be responsible for developing and executing marketing strategies, managing advertising campaigns, coordinating with internal and external stakeholders, and driving brand visibility across regional markets.
Position Details
Job Title: Senior Manager – Advertising & Promotions
Company: Assetline Finance PLC
Job Type: Full-Time
Industry: Finance / Marketing & Advertising
Key Responsibilities
- Lead the Advertising and Promotions team, ensuring effective collaboration and successful execution of marketing strategies.
- Work closely with regional sales teams to ensure advertising and promotional communications align with the company’s strategic vision.
- Develop strategic advertising and promotional plans for regional initiatives based on market research and business needs.
- Collaborate with sales teams to identify branding gaps and enhance marketing communication effectiveness.
- Coordinate with internal departments and external agencies to deliver cohesive and impactful campaigns.
- Monitor competitor activities, market trends, and customer behavior to support marketing decision-making.
- Drive brand awareness and promotional activities across multiple channels.
- Ensure marketing initiatives contribute to business growth and customer engagement objectives.
Qualifications & Experience
- Bachelor’s degree and/or professional qualification in Marketing from a recognized institution.
- Minimum 10 years of experience in Marketing, Advertising, and Promotions within a Banking or Non-Banking Financial Institution.
- Proven track record of successfully managing advertising and promotional campaigns.
- Proficiency in digital marketing tools and platforms.
- Strong strategic thinking and creative problem-solving abilities.
- Excellent analytical, communication, and project management skills.
- Ability to lead teams and manage multiple projects simultaneously.
- Strong understanding of market trends and consumer behavior.
Required Skills
- Marketing Strategy
- Advertising Management
- Brand Management
- Promotional Campaign Planning
- Digital Marketing
- Market Research
- Strategic Planning
- Team Leadership
- Project Management
- Stakeholder Management
- Communication Skills
- Analytical Thinking
- Campaign Performance Analysis
- Vendor & Agency Coordination
Salary & Benefits
- Attractive remuneration package based on qualifications and experience.
- Opportunity to work within a leading financial services organization.
- Career growth and leadership development opportunities.
- Exposure to large-scale marketing and brand-building initiatives.
- Additional benefits as per company policy.
How to Apply
Interested candidates should send a detailed resume together with two non-related referees within 07 days of the advertisement date.
Email: careers@assetlinefinance.lk
Please indicate the position applied for in the subject line of the email or on the top left corner of the envelope if applying by post.
Head of Human Resources
Assetline Finance PLC
No. 120, 120A, Pannipitiya Road
Battaramulla
Only shortlisted candidates will be contacted.
