Assistant Manager (Digital Marketing) – Ceylon Biscuits Limited
Job Overview
Assistant Manager – Digital Marketing
Ceylon Biscuits Limited (CBL) is seeking an experienced and results-driven Assistant Manager – Digital Marketing to lead the digital marketing initiatives of the Munchee brand. The successful candidate will be responsible for driving digital strategy, managing performance marketing campaigns, optimizing digital media investments, and strengthening brand engagement across digital platforms.
Job Category: Sales & Marketing, Media & Design, Management, Private Jobs
Job Type: Full-Time
Job Location: Colombo District, Sri Lanka
Position Details
Position Title: Assistant Manager – Digital Marketing
Company: Ceylon Biscuits Limited (CBL)
Brand: Munchee
Industry: FMCG / Food Manufacturing
Employment Type: Full-Time
Work Location: Colombo District, Sri Lanka
Company Overview
Ceylon Biscuits Limited (CBL Group) is one of Sri Lanka’s largest food manufacturing conglomerates with a diverse portfolio of leading brands including Munchee, Ritzbury, Revello, Tiara, Samaposha, Nutriline, Sera, and Lankasoy. The company exports its products to over 65 countries and is recognized for its commitment to quality, innovation, integrity, and sustainable business practices.
CBL fosters a high-performance culture that encourages professional growth, innovation, and meaningful contributions while maintaining its position as a market leader in the FMCG sector.
Qualifications & Experience
- Minimum 4 to 6 years of experience in digital marketing, performance marketing, media planning, or related fields.
- Proven experience managing digital campaigns and brand marketing initiatives.
- Strong expertise in Meta, Google, TikTok, and YouTube advertising platforms.
- Proficiency in digital analytics tools including Google Analytics and BI dashboards.
- Strong understanding of digital trends, youth culture, and content-led brand building.
- Experience working with agencies and cross-functional teams.
- Bachelor’s Degree or professional qualification in Marketing, Digital Marketing, Business, or a related field will be advantageous.
Key Responsibilities
- Lead and execute Munchee’s end-to-end digital marketing strategy.
- Drive performance marketing campaigns to achieve business and brand KPIs.
- Manage digital content, influencers, online communities, and engagement activities.
- Analyze campaign performance and optimize strategies using data-driven insights.
- Improve return on investment (ROI) through effective campaign management.
- Oversee digital media planning, media buying, and budget optimization.
- Collaborate with advertising agencies and internal stakeholders to deliver integrated marketing campaigns.
- Monitor emerging digital trends and recommend innovative marketing initiatives.
Required Skills
- Digital Marketing Strategy
- Performance Marketing
- Social Media Advertising
- Media Planning & Buying
- Google Analytics
- Marketing Analytics & Reporting
- Influencer Marketing
- Content Marketing
- Campaign Optimization
- Stakeholder Management
- Brand Management
- Data Analysis
- Communication & Presentation Skills
- Project Management
Salary & Benefits
- Attractive remuneration package based on qualifications and experience.
- Opportunity to work with one of Sri Lanka’s leading FMCG brands.
- Exposure to large-scale local and international marketing campaigns.
- Career advancement opportunities within the CBL Group.
- Professional development and continuous learning opportunities.
- Performance-based rewards and benefits.
How to Apply
Interested candidates should submit their application with details of two non-related referees to:
Email: careers.cbl@cbllk.com
Please mention the position applied for in the subject line of the email.
Important Notes
- Applications should be submitted within 7 days of the advertisement date.
- Only shortlisted candidates will be contacted.
- Experience in FMCG digital marketing will be an added advantage.
- Strong analytical and performance marketing experience is highly preferred.
Ceylon Biscuits Limited (CBL)
Location: Colombo District, Sri Lanka
Email: careers.cbl@cbllk.com
Job Category: Sales & Marketing, Media & Design, Management, Private Jobs
